Strategy - How to shape the future of the business
Strategy: How to shape the future of the business
Strategy is all about the big issues: where you want to be and how you will get there. In today's world, we have to find new ways to answer these crucial questions.
Strategy takes a fresh look at this most complex subject, viewing it through three strategic 'horizons':
- the world: how the business environment is changing, and why new strategic approaches are vital.
- the business: managing resources and making new connections.
- the people: why purpose and values are at the heart of strategy.
This book also covers...
- value creation and capture.
- suppliers, competitors and markets.
- innovation and co-creation.
Featuring modern real-world examples, a clear modular structure and pointers to further reading.
Details
- Editor
- Dominic Houlder
- Series
- Nigel Nicholson
- Extent
- 96 pages
- Format
- 215mm x 133mm portrait paperback
- RRP
- £8.99
- ISBN
- 1903091373
