This title will be published on 23 May 2005.

Innovation is on every manager's mind - or should be. The most successful companies are often the most innovative, and those that fail to innovate often fail to survive. But how can we make innovation happen?

Innovation takes a new, holistic view of this vital subject. Innovation isn't just about doing new things. It's about becoming a new kind of organisation. To be truly future-proof, a business needs to embed innovative approaches in all its processes - and all its people.

This book covers:

• how to create an environment where innovation flourishes
• encouraging creativity and capturing new ideas
• taking the right ideas forward
• developing ideas from concepts to products, services and new business models.

Featuring real-world examples, a clear modular structure and pointers to further reading.

Editor
Bettina von Stamm
Innovation Leadership Forum

Bettina von Stamm runs the Innovation Leadership Forum, where diverse businesses share experience and learning on innovation. An acknowledged expert on innovation, product development and design, Bettina has published two books and many papers on the subject.

Through her consulting, research and training projects she helps clients including the BBC, IDEO, Ford and Ernst & Young make innovation a reality in their organisations.

Series Editor
Nigel Nicholson
London Business School

Nigel Nicholson, Professor of Organisational Behaviour at London Business School, is a leading international scholar who specialises in people at work. His innovative teaching brings in perspectives from philosophy, science and the arts.

Nigel has given keynote speeches to CEO conferences around the world. The author of many books and articles, he is a regular contributor to programmes and publications including the Financial Times, Today and CNN.

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